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Standards6 min read
What AYUSH certification actually means
'Ayurvedic' is not a regulated marketing word in most of the world. In India it is a manufacturing licence.
Herloom Atelier
Anywhere outside India, describing a product as Ayurvedic carries roughly the regulatory weight of describing it as artisanal. It is an atmosphere, not a standard.
Within India it is a licence. Manufacturing an Ayurvedic formulation requires approval from the Ministry of AYUSH, a licence number tied to a specific facility, and adherence to Good Manufacturing Practice as the department defines it — covering premises, equipment, water quality, testing and record-keeping.
Our products are made under licence DL395A&U, in a facility that is both WHO-GMP certified and GMP certified by the Department of AYUSH. The number is printed on every label.
None of that tells you whether a formulation works. It tells you that someone independent has verified how it was made, which is a different and rather more checkable claim.
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Herloom Atelier
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