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Ayurvedic formulations · Made in India

Every active,on the label.

Ayurvedic hair and body care with every botanical named and dosed — amla at 1.5%, shikakai at 2.0%. No SLS, no parabens, nothing hidden.

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One standard, across the range

What we make

Hair care, body care, bathing soap and now nutrition, all built the same way: named ingredients, nothing hidden behind a fragrance.

Hair Care

Ayurvedic shampoos built on named botanical extracts at stated percentages — free from SLS, parabens and harsh sulphates.

Body Care

Lightweight, fast-absorbing lotions for hydration, softness and daily sun protection.

Bathing Soap

Saponified bar soaps built around a single named botanical — neem and tulsi, turmeric and sandalwood, Multani mitti, real goat milk. 125 g, wrapped in plastic-free kraft board.

Nutrition

Traditional Indian nutrition, blended for the everyday table — grains, pulses, nuts and seeds, nothing added, nothing hurried.

Why Herloom

The difficult way,
on purpose.

Almost every decision we have made costs more than the alternative. That is not a virtue in itself — it is simply what happens when you refuse to compromise on the three things that actually matter.

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100%
Actives dosed on label
Percentages, not just promises
Most natural cosmetics list a botanical and leave you guessing at the dose. Ours print the strength on the label — 1.5% amla, 2.0% shikakai — because a claim you cannot verify is not a claim.
GMP
WHO & AYUSH certified
Ayurveda, properly certified
Manufactured under Ayurvedic licence in a WHO-GMP facility certified by the Department of AYUSH. Tradition is the formulation; certification is the proof.
0
Sulphates and parabens
Formulated by subtraction
No SLS, no parabens, no harmful chemicals. Removing the cheap ingredients is most of the work, and most of the cost.

For Your Hair

Every root gets what it's actually promised.

Three shampoos, each carrying a single named active at a stated percentage — amla and bhringraj, rosemary, shikakai. No sulphates doing the work sulphates always do, and nothing on the label you can't verify.

4.8 (96)

Hair Shampoo

Amla & Bhringraj

Rooted in Tradition, Crafted for Radiant Hair

₹270225 ml

New

4.7 (74)

Hair Shampoo

Rosemary

Awaken the Scalp, Revive the Roots

₹270225 ml

4.7 (68)

Hair Shampoo

Shikakai

Nature's Gentle Cleanse for Stronger Hair

₹270225 ml

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For Your Body

Absorbed before you've finished getting dressed.

Three lotions built to disappear into the skin rather than sit on top of it — aloe vera for calm, peach milk for softness, and a daily SPF-50 that never leaves the cast behind.

4.8 (112)

Body Lotion

Aloe Vera

Pure Hydration, Straight from Nature

₹299225 ml

4.9 (88)

Body Lotion

Peach Milk

Silky Softness, Kissed by Peach

₹299225 ml

New

4.6 (57)

Body Lotion

Sun Protection

Radiance Shielded, Naturally Bright

₹299225 ml

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Nature's Care, in Every Lather

Four bars, four rituals — one standard.

Neem and tulsi, turmeric and sandalwood, Multani mitti, real goat milk — each bar carrying exactly one named botanical, cut and boxed in small runs in plastic-free kraft board.

4.7 (42)

Natural Soap

Neem & Tulsi

Purify · Soothe · Balance

₹180125 g

4.6 (31)

Natural Soap

Multani Mitti

Purify · Cleanse · Refresh

₹180125 g

New

4.8 (37)

Natural Soap

Haldi & Chandan

Brighten · Nourish · Balance

₹180125 g

4.8 (45)

Natural Soap

Goat Milk

Nourish · Soften · Soothe

₹180125 g

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Our story

It started with
an unanswered question.

Pick up almost any shampoo with a plant on the front. It will name the plant. It will almost never tell you how much of it is actually in the bottle.

There is a reason for that. Botanical extracts cost far more than the water and surfactants that make up the bulk of a formulation, and a product can legally carry a herb’s name while containing a fraction of a percent of it.

So we print the number. Amla at 1.5%, bhringraj at 1.0%, shikakai at 2.0% — with the Latin binomial, on the front of the pack. It is not a heroic act. It just means our claims can be checked.

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Our promise

Four commitments we will not trade away

Actives named and dosed

Every botanical extract is named with its Latin binomial and its percentage. If it is on the front, it is in the bottle at a stated strength.

No SLS, no parabens

Cleansing without sulphates and preserving without parabens costs more and is harder to formulate. We do it on every product.

Cruelty free, always

100% vegetarian, never tested on animals. Dermatologist tested on human volunteers instead.

Certified manufacture

Made in a WHO-GMP facility, GMP certified by the Department of AYUSH, under Ayurvedic licence DL395A&U.

The actives

Six botanicals, and exactly how much of each

All ingredients

Dosed at 1.5% · Hair Shampoo
Amla
Phyllanthus emblica
The Indian gooseberry, used for centuries to combat dryness and strengthen hair at the root. Exceptionally high in vitamin C.
Dosed at 1.0% · Hair Shampoo
Bhringraj
Eclipta prostrata
Known in Ayurveda as the 'king of hair'. Traditionally used to nourish the scalp and support thickness and shine.
Dosed at 1.5% · Hair Shampoo
Rosemary
Rosmarinus officinalis
Used for centuries to boost circulation at the roots. One of the few traditional actives with a serious modern following.
Dosed at 2.0% · Hair Shampoo
Shikakai
Acacia concinna
Literally 'fruit for hair'. The subcontinent's original shampoo, cleansing without stripping the scalp's natural oils.
Body Lotion
Aloe Vera
Aloe barbadensis
Pure gel that soothes, hydrates and calms. The first thing anyone reaches for after too much sun, and it earns the reputation.
Body Lotion
Peach & Milk Protein
Prunus persica
Peach for a fragrance that needs no improving upon; milk proteins for texture rather than mere surface hydration.